Classic Films Direct App

Redefining the digital cinema experience with intuitive design and brand consistency

Classic Films Direct, a sister company of Screenbound Pictures specializing in film licensing and distribution, sought to revitalize its app to better reflect its brand and engage users more effectively. The existing app mirrored a catalogue style, which, while functional, lacked the interactive elements necessary for a compelling user experience. The objective was to propose a new layout that maintained brand consistency while encouraging audience interaction, thereby enhancing the overall digital cinema experience.

The redesign initiative focused on creating an intuitive and engaging user interface that aligned with Classic Films Direct's brand identity. This involved reimagining the app's layout to facilitate seamless navigation and interaction. Key considerations included:
- User Flow Optimization: Streamlining the process from app entry to content discovery, ensuring users could easily find and access films of interest.
- Visual Consistency: Incorporating brand elements such as color schemes, typography, and imagery to create a cohesive look and feel throughout the app.
- Interactive Elements: Introducing features that encourage user engagement, such as personalized recommendations, watchlists, and interactive film details.
The project encompassed the development of detailed user flows and the design of key screens, including the login interface. The new layout was crafted to be both aesthetically pleasing and functionally efficient, with a focus on enhancing the user's journey through the app. Attention was given to:
- Responsive Design: Ensuring the app performs well across various devices and screen sizes.
- Accessibility: Designing with inclusivity in mind, making the app usable for individuals with diverse needs.
- Performance Optimisation: Implementing design elements that contribute to the app's speed and responsiveness.
Impact
The proposed redesign aimed to transform the Classic Films Direct App from a static catalogue to an engaging digital platform that resonates with users. By aligning the app's design with the brand's identity and focusing on user-centric features, the initiative sought to increase user satisfaction, encourage repeat usage, and strengthen the brand's presence in the digital cinema space.