• Travel app logo
CLIENT
Tripgenie
SERVICES
LOGO DESIGN
RE-BRANDING
Tripgenie
Refining brand identity and ensuring visual cohesion through updated guidelines and a signature gradient.
Tripgenie approached us with a clear goal: to redefine its visual identity as it prepared for its 2020 launch. The app's core mission was to streamline the travel process by offering a comprehensive tool for scheduling, planning, and sharing travel experiences. With a competitive landscape full of travel apps, the challenge was to craft a visual identity that not only communicated the brand’s values of simplicity, efficiency, and exploration but also appealed to a tech-savvy and adventure-driven audience
Challenges
Evolving the brand's identity: The existing branding felt outdated and lacked the energy needed to capture Tripgenie’s vision of becoming a top-tier travel app. Our challenge was to bring a more contemporary feel to the brand while making sure it was adaptable for various digital environments.
Outcome: The result was a bold, contemporary rebranding that positioned Tripgenie as a forward-thinking and user-friendly travel solution. The new design received positive feedback from beta testers and early users, who appreciated the streamlined, intuitive nature of the interface and the modern aesthetic that spoke to their travel needs. The reimagined brand identity successfully differentiated Tripgenie from its competitors, making it an appealing choice for today’s digital traveler.
Pain Points with the Old Logo:
The design was too complex, making it difficult to read on smaller scales.
The icon was unbalanced, which made it hard to apply on social media platforms.
It featured sharp, edgy points and lacked a landscape version for versatility.
While the font choice was good, the typography didn’t ensure easy readability on all platforms.
Solutions Implemented in the new Logo:
The new design is simplified and clean, ensuring it remains readable at all sizes.
We created a balanced circular icon, making it adaptable for social accounts and templates.
The logo now works well in both landscape and portrait orientations, enhancing its flexibility.
By maintaining the same typeface, we reduced the letter spacing to improve legibility on all platforms.
