• Infographics
CLIENT
Reload Greece
SERVICES
INFOGRAPHICS
DATA VISUALIZATION
ICONOGRAPHY
REPORT DESIGN
RG Annual report
Refining brand identity and ensuring visual cohesion through updated guidelines and a signature gradient.
RG’s annual reports had always been rich in information, but they needed a fresh approach with more energy, clarity, and a personality, that reflected the company’s growth and innovation. This project set out to redefine how RG communicates, transforming static data into engaging, story-driven visuals that not only inform but also excite.
Bringing Data to Life
At the core of this transformation was color—not just a visual choice, but a storytelling tool that structured content, highlighted key insights, and added a sense of movement. Paired with a custom suite of infographics and icons, the design system gave RG a cohesive identity that extended beyond the annual report.
The new approach made data more engaging and accessible, with dynamic layouts that balanced corporate credibility with a playful, intuitive flow. Applied across print and digital, the system created a consistent and adaptable visual language that strengthened brand presence.
The impact was immediate. Reports became more than just documents—they became experiences. Stakeholders found them easier to navigate, more visually compelling, and a true reflection of RG’s evolution, proving that even data-driven communication can have personality, clarity, and lasting impact.
