2stylemates

Designing a minimalist digital platform that lets fashion content take center stage.

2stylemates was a fashion blog that attracted up to 10,000 international visitors per month over its three-year run. As Creative Director and Co-founder, I was responsible for shaping the brand’s visual identity, overseeing all creative direction, and executing all photoshoots. The goal was to establish a refined digital presence that seamlessly integrated fashion photography, editorial content, and an intuitive user experience, ensuring that the imagery remained the focal point.

The approach centered on a clean, editorial-inspired aesthetic that elevated fashion storytelling without distractions. A structured visual system was developed with a modern typographic hierarchy, a neutral yet sophisticated color palette, and a grid-based layout that balanced readability with high-impact visuals. The photography direction emphasized natural light, strong compositions, and a timeless aesthetic, ensuring consistency across editorial features, social media, and digital campaigns.
The website was designed as a fully responsive platform, ensuring a seamless experience across desktop, tablet, and mobile. Navigation was simplified to enhance usability, while a content-first approach allowed imagery and editorial content to take precedence. A streamlined CMS enabled efficient content updates, while interactive elements, including social media integration, expanded reach and audience engagement.
The refined visual and UX strategy successfully positioned 2stylemates as a go-to fashion blog with a distinct creative voice. The cohesive brand identity and highly curated photography direction contributed to strong international readership, creating a sleek, editorial-driven experience that resonated with fashion enthusiasts globally.